Why story
It's not easy to talk about yourself
As a founder, you know your business relies on you to get the word out, but you don't want to brag, bother, or bore people.
Common marketing advice talks about focusing all content on the customer but what most businesses get wrong is not realizing that the people behind the business are what makes it interesting. Ultimately, everything is replicable but your story.
Telling your story doesn't mean stealing the show. It's about finding the right narrative that speaks to your customers. It means speaking to your customers THROUGH your story.
Kickoff
You are a solopreneur or a startup with a product/market fit who needs to establish solid reputation fast.
Crafting your founder story builds credibility for your website, pitches, investor deck, or LinkedIn.
From noise to alignment
You are on the verge of scaling or becoming an industry leader. All your content needs to convey one clear message, in and out.
Distilling one rock-solid company narrative and spreading it through your content, marketing, sales, HR, and hiring gives you the competitive advantage you need.
Thought Leadership / Write a book
You are in the second or third act of your career and need a bigger platform to share knowledge.
Braid your story into your big message and share it via books, media appearances, etc.